Hotel Agentur
Ongoing contract work for a hotel marketing agency: technical SEO, content tooling, and performance across a multi-site hotel portfolio.
Ongoing client work since May 2026. The sites belong to the agency's clients, so specifics stay off the portfolio.
Hotel Agentur is a hotel marketing agency ("Die Hotelagentur für mehr Direktbuchungen") working with hotels across Germany. I've been their engineer since May 2026 on a group of hotel websites, each with its own domain, sharing enough structure to be worth automating and enough drift to make that interesting.
The commercial goal shapes the technical one. Every booking that arrives through the hotel's own site instead of an OTA keeps the commission in the house, so search visibility and page quality are not vanity metrics here — they are the margin.
What I Work On
Technical SEO at fleet scale. Crawl-driven remediation across the portfolio: canonicals, heading structure, metadata, internal linking, structured data. The work is measured against real crawler output before and after, not against a checklist.
Content tooling. Consultant-authored copy arrives as documents and has to become dozens of production pages that match each site's existing markup. That's a Python pipeline with fact-checking gates, run as idempotent scripts over committed HTML, rather than hand-editing pages one at a time.
Performance and correctness. Image pipelines, page weight, and the verification passes that catch the difference between "the diff looks right" and "the rendered page is right" on someone else's production site.
Client-facing reporting in German is part of the job too, which is a different kind of engineering writing than a pull request.
The sites are the agency's clients' and the numbers are theirs. Happy to talk through the approach directly: john@johnmoorman.com.